Cookies – what it is and how it works
Cookies – what it is and how it works Cookies – or cookies – are something most websites use today. A cookie is a small text file that is placed in your browser’s internal memory and allows us to see what you click on, how you navigate the website and how the content on the website performs. Furthermore, we collect information about navigation, time of visit, which browser you use and so on. We do this so that we can best adapt the content of the website to you as a user. Most browsers (Google Chrome, Firefox, Internet Explorer, Safari, etc.) are set to accept cookies automatically, but you can choose to change the settings so that the cookies are not accepted. We point out that this may mean that very many websites will no longer function as they should.
The analysis tool Google Analytics is used to study traffic, usage patterns and trends on the website. The data collected is used to optimize the user experience and customize the content of the website. Google’s policies for the use of Google Analytics do not collect personally identifiable information about you as a user. The data collected is stored on Google’s servers. If you wish to opt out of Google Analytics collecting data about you, you may request to be excluded.
Google Tag Manager
Google Tag Manager handles tracking codes and refers to tracking layouts and tracking for third-party solutions such as Universal Analytics (Google Analytics) and is used for website optimization and marketing services. All tracking codes are run and managed via Google Tag Manager.
What is stored: Your movements and certain actions on the website (eg if you press “Add to cart” in an online store). All data is anonymized and we do not store any sensitive information such as: credit card information, telephone number, address or other form of data that can identify you as a person.
Facebook Pixel is an analysis tool that allows us to measure the effectiveness of advertising from Facebook by tracking the actions the user performs on the site with a view to optimizing Facebook Ads (building Audience and remarketing). You can use this information to:
- Make sure your ads are showing to the right people
- Build ad audience
- Unlock additional advertising tools on Facebook
What is saved: What ads the user has seen on Facebook, What pages the user has visited and what conversions (order, contact, etc.) the user has made.
Mappes the interaction the user has with the website. To help us understand how visitors interact with the site, Hotjar records visitor sessions. The Hotjar script is a web socket connection that sends the following information to Hotjar’s servers:
- HTML changes that occur during the user’s session on the site
- Mouse movements
- Music click
- Scrolling movements
- Keystrokes for whitelisted actions
- Statistics about whether the display size of the browser changes
Each event tracked is stored in Hotjar’s cloud database using a timestamp that is later used to play the events in sequential order. The Hotjar script tracks visitors when they visit different pages using a first-party cookie, so you can play the entire session in a single recording. No sensitive information or user information is retrieved or stored.
Collection of information
We collect information through forms on our website. It is voluntary to provide this information. If you choose not to provide the personal information, we may be prevented from giving you access to the product or service.
Example of form:
- Contact form When you want to try a product or service
- When purchasing products or services on a website
- When downloading documents such as e-books or other
- By signing up to receive newsletters or blogs by email
- Purpose of the information obtained:
- To give the user access to our products and services
- To send relevant information to the user
- To be able to get in touch to offer products or services
How to delete cookies
Normally, most browsers are set to accept cookies. Please note that you can delete these by following the instructions for deleting cookies in your browser. You can find the information about this in the “Help” function in your browser. Please note that restricting access to cookies may affect the functionality of the website.
If you want to remove cookies from your computer, you can use these instructions: